2006 ZER01 partner The Commonwealth Club Silicon Valley presents:

Donald Norman – Co Founder of the Nielsen Norman Group and Author of The Design of Future Things

Want to know what cool new products will be on the market in the next five years? Popular Design Consultant Donald Norman has an idea and will offer a preview of future home and automobile products.    From the newest home appliances to cars that literally drive themselves, Norman will take us step-by-step from the design stage to production. In the race to offer better designed products, Norman believes companies need to get back to basics and offers a thoughtful critique of how companies are going terribly wrong in the process by forgetting to put consumer needs first.   Norman is the co-founder of the Nielsen Norman Group and was a Former Vice President of the Advanced Technology Group at Apple Computer

Date:  Monday, February 11, 2008

Time:  6:30 p.m. Check-in; 7:00 p.m. Program; 8:00 p.m. Book Signing

Location:  Main Theater – Cubberley Community Center – 4000 Middlefield Road – Palo Alto 94303

Cost:  $10 Members; $15 Non-Members
For Reservations, please visit www.commonwealthclub.org/sv

Co-Presenter: Kepler’s Bookstore

Trish Newfarmer, Associate Director of Development
The Commonwealth Club of California
San Francisco – Silicon Valley

http://www.commonwealthclub.org